Dental Clinic Franchise, Here’s How to Start!
Dental clinic franchises are increasing and becoming a business with bright prospects. This is because good dental clinics are still very rare, even though teeth are one of the organs of the body that most often have problems. Moreover, if a problem or disorder occurs in the teeth, it can make a person in pain for a certain period of time. So the dental clinic franchise business is one business that can be tried to gain sustenance. The advantages of a business with a franchise capital concept do offer many conveniences in starting a business, especially for beginners. Because you can start a business faster. This is because franchises are usually experienced and well-known. With a franchise business, you no longer need to do branding. You will also be fully supported by the franchisor to increase its marketing. Financial management is easy so you can run a business easily. The business success rate is also quite high and even has a professional partner.
How to Start a Dental Clinic Franchise Business
Prepare enough capital
Preparing sufficient capital is very important to start a dental clinic franchise business. Prepare capital, do not just rely on the capital provided by the franchisee because it is only a simulation. In the process of business, your business capital may swell. The payback process may also take longer than expected.
Check the Selected Franchise
Do a check on the franchise that will be chosen. Make sure you have chosen a dental clinic franchise that has a good business reputation, so that you can run this business well and comfortably. Also compare with several other similar franchises. Look for those with experience, also find out whether the franchise is currently involved in legal issues or not, when starting, don’t immediately choose a large business that requires high costs and many employees, but choose from a small one.
Decide on a Strategic Business Location
Decide on a strategic business location. This is very important so that patients can easily reach and find out the location of the clinic. Make sure the business location chosen is a location that is close to the people who are the target of your business. The more strategic the business location, the greater the possibility of increasing your dental clinic. So it is important to choose a location that is crowded with people passing by but make sure that there are no dental clinics next to the location as well.
Develop a Marketing Plan
Developing a marketing plan is very important even though the advantages of a franchise business do not start their business from scratch. In fact, usually, even franchise businesses already have a name and are well known by the public. So a mature marketing plan here means that it already exists, all that needs to be done is to socialize it. In fact, you can also get support regarding marketing from the franchisor so that marketing can continue.
Investment Payment
These investment payments are standard equipment that business partners do not have. The investment required to open a dental clinic varies. Some serve the opening of outlets that have been confirmed in advance so that they can grow. For an outlet area of at least 150 m2 requires an investment of approximately Rp750 million for a dental clinic.
Outlet Renovation
Outlet renovation is important to increase the interest and comfort of patients and visitors to the dental clinic. Start the outlet design with a cosy design with some additional properties to support the comfort of patients while in the clinic. You can even add a TV in the waiting room, provide scales for those who want to weigh, as well as information in the form of pictures and infographics about teeth.
Employee Selection and Training
Conduct selection and training for new employees who will work with you. To start a dental clinic franchise business, at least 8-10 employees are needed at the beginning of the opening. However, it does not rule out the possibility that it can also increase according to the development of the dental clinic. Employees needed range from practicing doctors, receptionists, security guards, cashiers, and pharmacists, to cleaning services.
Utilize Social Media
You can utilize social media to promote your dental clinic. With a smartphone, you can promote your dental clinic business easily and affordably. You can upload interesting content and supportive captions to generate interest in dental check-ups. You can also ask for help from friends, influencers, and buzzers to help increase the promotion of the business on social media.
Dental Clinic Franchise Business Success Tips
The dental clinic franchise business can be tried to be an option to reap profits, but to be successful, you need tips. First, determine the right marketing system. you should also test the marketing system, starting from digital and conventional marketing before running a business, this is to prevent the business from future losses. Choose a business that is tailored to your abilities and skills.
Second, set a business plan and goals. This also concerns the business financial budget. Because the business plan must include the real numbers of the costs that will be incurred. Therefore, it is important to make a business plan and even need to practice directly or consult with business partners. Even though the franchise business is a derivative business, it never hurts to modify the existing system.
Finally, focus on marketing and customer service. Because in fact, consumers must be served like kings. So if there are questions and even complaints from consumers, they must be handled immediately and responded to in a friendly and thoughtful manner. Even you can also compete with competitors to be able to compete with other competitors.